At Pureseo.co.nz -You’ll find our employees kicking back at monthly happy hours and facing off in our annual chili cook-off.

Everyone, including our CEO, sits in a cubicle in our open and colorful office space.


My Responsibilities-

► Monitor, analyze and report on search engine rankings performance (organic, local, image and video SERPs) using Google Analytics, SEOMOZ and other reporting tools as approved.

► Create PPC campaigns and performed keyword research.

► Develop SEO strategies to optimize website and implement and monitor clients site.

► Perform Link Analysis and Link Building for clients.

► Perform site analysis, keyword research and mapping, and assess link building opportunities,perform competitor SEO research.

► Performing Google Analytics analysis for clients

► Developing the website optimisation plan and preparing written proposals to clients.

Responsibilities:
• Assist marketing managers with coordinating successful and creative marketing strategies involving multi-channel marketing through direct mail, email, and internet marketing.
• Maintained detailed inventory control reports and logged daily sales & maintain Sage Act base CRM software.
• Updating and maintaining the marketing department's documentation and databases.
• Prepared sales proposals, data analysis, and participated in customer-focused events.
• Analyzed the company website using Google analytics, benchmarking similar sites and identifying recommendations for improvement.

Achievements:
• Significantly impacted key word performance by managing SEO.
• Vastly improved work overlap and miscommunication by creating process management tool.
• Demonstrated superior organization skills and ability to multi-task. Managed multiple campaigns simultaneously utilizing tools to keep tasks and people on track.

Responsibilities:
• Listen to customer requirements and presenting appropriately to make a sale.
• Maintain and develop relationships with existing customers in person and via telephone calls and emails.
• Negotiate on price, costs, delivery and specifications with buyers and managers.
• Record sales and order information and send copies to the sales office, or enter into a computer system.
• Source advertising opportunities and place adverts in the press: local, regional, national and specialist publications. Also radio adverts for the organization and campaigns.

Achievements:
• Developed and handled marketing campaigns e.g. “Simple Tech” and budgets of NZ $10k for Nextgen Security & Surveillance Company.
• Awarded "Top Salesperson" for increasing sale by 30% for Nextgen Security & Surveillance Company.
• Captured a 10% share of the market by re-branding company’s core product line and repositioning it in the marketplace.

This course is for people who are:

Part of a Digital Marketing team and responsible for online sales and lead generation
Marketers who want to get more measurable results from their online campaigns
Business owners interested to get a better return on their online marketing


What I have Learn from this course:

• Geo Behavioral Targeting
• A/B testing
• Split URL Testing
• Multivariate Testing
• Heat-maps & Click-maps
• Usability Testing
• Testing for Mobile & Tablets

The digital space is changing rapidly.
To be effective today, marketers need to be able to integrate digital marketing into existing marketing and business strategies, and execute this successfully.

Objectives of this course:
Plan, manage and deliver innovative and effective digital marketing campaigns
Conversion Rate Optimization (CRO)
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Email Marketing
Social Media Marketing (SMM)

This course is for:
Marketers who want to develop digital skills and stay ahead of the game
Professionals who want an in-depth understanding of what your digital marketers and partners should be doing.

Programme Structure

The programme requires students to achieve 120 credits of which a minimum of 72 credits need to be at Level 7.
Modules covered in the programme are:

CB501 Communication in Business
MO601 Management & Organisational Behaviour
AC601 Accounting and Budgeting process
MK701 Integrated Marketing Management
SM701 Strategic Management
IB701 International Business Environment
EI701 Entrepreneurship & Innovation
HR701 Human Resources Management & Development

Activities: Marketing Team

The Bachelor of Business Administration degree is the understanding of the functioning of business from a theoretical, practical, and managerial perspective.

Activities: Computer Club member, Marketing Club member, Comedian Actor.